Regional Flexibility vs. Global Consistency: Mastering Cross-Market CX
A link to the video will be emailed to you
Brands with a global presence face a big challenge: How do you tailor digital experiences to the unique needs of customers in different markets, while also delivering consistent, un-fragmented digital experiences to customers globally?
Join Fuzz’s interdisciplinary team of experts for a webinar that explores this topic. Here's what you'll learn:
#1 - The main challenges of designing any cross-market customer experience, and effective strategies for overcoming them
#2 - Principles for engineering effective cross-market digital platforms, including protocols for localization and governance
#3 - Frameworks for creating and piloting cross-market customer experiences to ensure readiness for scaling across regions
VP of Engagement, Fuzz
Product Management Lead, Fuzz
Experience Design Lead, Fuzz
The challenge of cross-market CX faced by global brands
On the one hand, it’s critical to invest in tech solutions that will offer regional teams the flexibility to localize digital experiences, so that customers in each market can enjoy content and services that are tailored, personalized, and culturally relevant.
On the other hand, it’s crucial for brands to make roadmap decisions that will enable centralized governance teams to efficiently oversee and execute global product/marketing efforts, so that customers can enjoy consistent, quality digital experiences wherever they go.
Fuzz is an award-winning product agency based in Brooklyn, NY. With over 20 years of experience defining and executing innovative digital products and services, we're proud to partner with leading brands across a range of industries.