Regional Flexibility vs. Global Consistency: Mastering Cross-Market CX

Live Webinar | July 14 at 12pm ET

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Global brands that aim to engage customers within and across multiple markets face a unique challenge when it comes to launching digital products like apps and websites. 

With the competing needs of regional flexibility and global consistency in mind, how might brands best strike a balance? How should they define and execute a product roadmap? And how might they launch digital platforms with the cross-market capabilities needed to deliver great customer experiences in any region?

Join Fuzz’s interdisciplinary team of experts for a webinar that explores this challenge. With hard-earned tips and tricks gained through the process of shipping a number of successful cross-market digital platforms for brands in the consumer and B2B spaces, this webinar will offer a peek inside the process.

Expert Panel

Matthew Knuti 

VP of Engagement, Fuzz 

David Dominique

Product Management Lead, Fuzz 

Caroline Muelenaer

Experience Design Lead, Fuzz 

The challenge of cross-market CX 

faced by global brands


What you'll learn at the webinar about 

mastering cross-market CX 

#1 - The main challenges of designing any cross-market customer experience, and effective strategies for overcoming them through research and ideation 

#3 - Frameworks and tactics for creating, testing and piloting cross-market customer experiences to ensure readiness for launch and scaling across regions

#2 - Principles for engineering effective cross-market digital platforms for global brands, the latest trends in technologies, and protocols for localization and governance

On the one hand, it’s critical to invest in tech solutions that will offer regional teams the flexibility to localize digital experiences, so that customers in each market can enjoy content and services that are tailored, personalized, and culturally relevant. 

Regional Flexibility

On the other hand, it’s crucial for brands to make roadmap decisions that will enable centralized governance teams to efficiently oversee and execute global product/marketing efforts, so that customers can enjoy consistent, quality digital experiences wherever they go. 

Global Consistency

Key takeaways

Fuzz is an award-winning product agency based in Brooklyn, NY. With over 20 years of experience defining and executing innovative digital products and services, we're proud to partner with leading brands across a range of industries.

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